The First + Second Waves · Production Proof
The A.I. Business Manifesto
Why an AI That Truly Knows You Changes Everything.
The machine got faster. The business has to change.
Free. No signup. Please pass it on.
What it argues
AI is making nearly everything rentable. Anyone can rent the same models, the same execution, the same competence you have. What no one can rent is the judgment that decides what the work should become.
That judgment is either captured or guessed. Captured means it came from decisions you actually made. Guessed means a machine read your finished work and reverse-engineered a version of you, inventing the parts it could not recover. Both sound like you. Only one of them is you.
The three waves
The First Wave — the business around the AI
Why fortunes are being built with weaker, older models than the ones you already have access to, and what entrepreneurs say in private when AI is not making them more money.
The Second Wave — your judgment becomes the advantage
Stop paying the final twenty twice. Why AI reversed the advice Rich built his career on. Why Klarna automated the work before capturing the judgment that made the work good, and had to reverse it. Memory knows what happened; the Imprint knows how you judge it.
The Third Wave — the person behind the judgment
Five levels of knowing, and why memory stops at two.
Lines from the manifesto
- AI is making everything rentable except your judgment.
- Your judgment is either captured or guessed.
- Memory knows what happened. The Imprint knows how you judge it.
- Stop trying to upload your taste. Give AI something to taste.
- Imprint where you win. Rent the rest.
- The old blueprint removed you. The new one multiplies you.
Who wrote it
Rich Schefren, founder of Strategic Profits. He published the Internet Business Manifesto in 2006, which crossed five million downloads and named the difference between working on a business and working in one for a generation of online operators. Clients he has worked with have been credited with more than $15 billion in revenue.
The manifesto is published in full at aistrategist.com/manifesto. There is nothing to buy and nothing to sign up for.